JB Hi-Fi with Social Technology

Nowadays, there are plenty of organizations using social technology. Social technology brings many benefits, especially to retail companies. I have learned some example of cases about the organizations, which use Social technology successfully in McKinsey report. Now, I have some ideas about how companies to bring benefits in market and sale value levers with social technology. This week I will introduce how JB Hi-Fi to bring benefits in market and sale value levers with Social technology. Firstly, let me introduce JB Hi-Fi. JB Hi-Fi is an Australian CD, DVD, Blu-ray Disc, video game and consumer electronics chain store. We can find many JB Hi-Fi stores in Brisbane.

There are many benefits from the retail business, so cut-throat competition is between retail companies. The traditional marketing, store by store, cannot satisfy the marketing requirement. The competition moves from the real world to online. However, JB Hi-Fi uses the social technology to achieve a big advantage than other competitive companies.

A good way for marketing communication

JB Hi-Fi uses twitter to promote marketing and sales. Because of that reasons, customers don’t only get the product information, but also they can contact with JB Hi-Fi directly. The communication between customers and JB Hi-Fi becomes much more convenient and highly-efficient. JB Hi-Fi can get much more information about consume habits from customers, and learn more information about the degree of product satisfaction. Twitter provides a great platform between customers and JB Hi-Fi for communication.

A good way for sales leading

With the development of technology, fewer and fewer people would like to use the traditional media to get information, such as TV. Meanwhile, people would like to get the information online. Compared with watching TV, people much more like to watch videos and get information on the internet.  YouTube is a hot website, and millions of people watch videos on it. JB Hi-Fi realizes the customers’ getting information method habits changes, so JB Hi-Fi post many advertisements on YouTube. For example, JB Hi-Fi post some new product advertisements on YouTube. Do you have the impulsion to purchase, after you watch the advertisements on YouTube? If your answers are Yes, that it achieves the JB Hi-Fi’s goals. The economical advertisements induce customer to buy the product, which is shows on YouTube. What’s more, Customers trust and would like to use the product.

A good way for learning about the customers

With the development of technology, the internet marketing is expanding rapidly. Except the social tools, which I have mentioned, I have to talk about JB Hi-Fi using Facebook to promote marketing and sales. JB Hi-Fi posts the discount products’ or new products’ clear pictures or videos on its Facebook. There are many comments and supports under the post. JB Hi-Fi can much better to learn about the customers’ preference and make accurate marketing strategies in the future. Facebook helps JB Hi-Fi make more benefits on the internet.

Overall, JB Hi-Fi has a good using of social technology to promote marketing and it has a good performance in sales value level with Enterprise 2.0.

Reference List

McKinsey. (2013). The social economy: Unlocking value and productivity through social technologies. Retrieved from http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy

JB HI-FI. (2012, December 4). JB HI-FI – Samson CL8 Microphone at JB Hi-Fi Frankston [Video file].

       Retrieved from https://www.youtube.com/watch?v=gW4VoDpBIvE