Blogs in Oracle

Enterprise 2.0 is widely used in different organizations all over the world. These organizations use a lot of social technology tools to help them to run their business, such as Facebook, Twitter and Google+. How does the IT professional service sector use social technology to help them? Today, I will introduce how Oracle uses blogs to enhance their business.

Firstly, let me briefly introduce Oracle. Oracle is an international database software company, and it becomes the second most income software company in 2013, which is just after Microsoft. The main products of Oracle are servers and applications. It is easy to find the Oracle enterprise blog homepage. From the McKinsey global report, I will discuss how blog enhances Oracle business from two value levers.

Customer service – Provides customer care via social technologies

Oracle provides plenty of applications. Some applications are used for enterprise managements, and some applications are used for software developments. Some clients may focus application setting and using skills. Because of these reasons, a lot of technical supporting blogs are posted in Oracle blog center. There are very detailed steps to guide clients how to solve the issues or get more using skills. Blog is a good way for Oracle to provide customer care. I believe that there must be a blog, which is related to your issues or interesting.

Business support – Improve collaboration and communication

The blogs are not only from the Oracle employees, but also come from the customers who have a great insight into the using experience or facing issues with Oracle products. Blog provides a great platform between clients and Oracle. Nowadays, the traditional communication method hasn’t satisfied the customers’ requiems. At this time, blog is a good way to solve the problem. Oracle employees and clients can have a good collaborate to improve Oracle products through blog discussions. What’s more, customers can have a good communication with Oracle directly. It also will improve Oracle service quality.

Oracle doesn’t only use blog, but also it uses a lot of different kinds of social media. All of them make a great contribution to Oracle business development. In different business areas, the social technology plays an important role in company developing.

Reference List

McKinsey. (2013). The social economy: Unlocking value and productivity through social     technologies. Retrieved from    

  http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy